With increasing globalization and international trade, a number of international brands are entering into India which is one of the fastest growing and highly competitive markets in the world. Though, most of the global firms failed to understand the needs of Indian consumers as well as the market characteristics but there are a few of them who have been successful in positioning their brands into the Indian market because they attempt to understand well the needs of target group before introducing a brand into the market.
Conversely, an increase in interest rates is not effective to strengthen the exchange rate whenever there are factors that disrupt the non-economic, such as various negative rumors, the deployment period, and social unrest. In an effort to control inflation, the effectiveness of interest rates will be lower because of inflation caused by factors other than demand core inflation is also affected by supply factors noise inflationsuch as production and distribution.
Other research results showed that the increase in interest rates is effective to control core inflation inflation is a monetary phenomenonbut not effective to suppress the noise inflation inflation is influenced by real sector. In a very difficult situation and versatile dilemma, forced to bear the monetary sector, a very heavy burden, namely the stabilization of exchange rates and inflation.
In situations like this, while the exchange rate and inflation has not shown significant progress, the pressure from various parties who might destabilize the emerging commitment to stabilize the rupiah. To reduce the burden of interest rates to control inflation and exchange rates, some of suggestions proposed for the short term include the need to restore confidence in domestic and foreign investors, the banking restructuring program, disbursement of foreign aid to finance the state budget and foreign exchange intervention.
For the long term, arrangements for international investors.
Preliminary In analyzing the relationship between the increase in interest rates with changes in exchange rates, and rising interest rates with changes in prices inflationwith price stability or economic growth of the monetary policy affects the economy through four transmission lines: Line rate Keynesian argues that monetary tightening reduces the money supply and encourage short-term interest rate increases which, if credible, would arise society's expectations that inflation will fall or long-term real interest rates will rise.
Domestic demand for investment and consumption will decline because of rising capital costs so that economic growth will decline. Line believes that the exchange rate of monetary tightening, prompting an increase in interest rates, exchange rate appreciation would result because the revenue flow of capital from abroad.
Exchange rate appreciation thus exports will likely decline, while imports increased so that, the current account balance of payments as well will deteriorate. As a result, aggregate demand will decrease and so will the rate of economic growth and inflation. Asset price path monetarist who argue that monetary tightening would change the portfolio composition of economic actors wealth effect in accordance with the expected fringe benefits and risks of each asset.
Increasing interest rates would encourage economic actors to hold the assets in the form of bonds and deposits more and reduce the stock. Line of credit is of the opinion that monetary policy affects economic activity through changes in banking behavior in lending to customers.
Monetary tightening will reduce the net worth of entrepreneurs. The reduced net worth customers will be encouraged to propose projects that promise hasiltinggi level but also with a high risk moral hazardso the risk of bad loans rose. As a result, banks face the adverse selection and reduce the provision of credit so that pace slowed down.
Based on the literature, there are several factors that influence exchange rate movements, namely: Fundamental factors related to economic indicators such as inflation, interest rates, relative income differences between countries, and market expectations of central bank intervention.
If there is excess demand, while supply remains, then the foreign exchange rates will rise and vice versa. If the rumors or news has been passed, then the exchange rate will return to normal.
Background Problem The effectiveness of monetary control in Indonesia in recent years is felt less and less as seen in the more difficult the achievement of operational targets of monetary targets and final goals, particularly the inflation and balance of payments.
This problem is apparently associated with system development, operation, and rapid financial market instruments and the more complex and the increasing relevance of domestic and international financial markets which have resulted in: Now money is no longer viewed as a means of payment, but also as a commodity traded.
Volume velocity of money in the financial sector has far exceeded demand in the real sector financing. The longer the process of disintermediation increases.
As a result, the relationship between money supply with various variables in the real sector becomes increasingly complex and difficult to predict. Money demand function has been used as a reference in monetary management becomes less stable behavior. Writing Methods Writing method used by the writer in this writing is to study literature and books that have been penlis read about the problems of writing.Jika informasi dapat diandalkan dan bermanfaat, maka sumber daya yang terbatas dapat dialokasikan timberdesignmag.comnsi internasional memiliki peranan yang serupa dengan konteks yang lebih luas, dimana lingkup pelaporannya adalah untuk perusahaan multinasional dengan transaksi dan operasi lintas batas negara atau perusahaan dengan.
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