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Regardless of the products or services you sell, the outbound telemarketing script trains the new employee, refreshes the veteran team member, and turns your prospects into customers.
Best of all, it defines your offer and your brand better then any mail piece, advertising campaign or direct response program ever will. What constitutes a successful outbound telemarketing script? And, what elements go into creating the perfect script?
Two simple questions lead to very complex answers.
However, there are true and tried answers that every telemarketing organization can follow. And, by implementing these four simple steps for creating outbound telemarketing scripts, your organization can improve their outbound telemarketing results exponentially.
Understand the limitations of the profession. Even the best outbound telemarketing script is based on failure. Just like a successful baseball player who hits. Much of the correct number is predicated upon your audience, your product or service, and the training your team provides to your staff.
Every product and service is different. It is quite a daunting reality. Why then, if outbound telemarketing is based on failure, is there such a focus on the perfect outbound telemarketing script?
Because, the improvement in even one percentage point in outbound telemarketing can easily push a campaign to the stratosphere of success. Outbound telemarketing is predicated on improving just a few percentage points in order to gain success. A powerful script easily can turn a three percent success ratio into a seven percent success ratio.
And, the variation, those four percentage points, makes a world of difference. So, know your industry. Be realistic about your expectations. Understand your past results. And create the perfect script, all in order to be great at the imperfect job. Understand the skill sets of your outbound telemarketing professionals.
The outbound telemarketing script should be written based on the skills and expertise of your staff. Sure, every telemarketing script needs an introduction and a benefit statement.
But, not every professional is trained and skilled to say things the same way. So, build the script around your staff. Tie your outbound telemarketing script into the hiring program. Ask your team to help build the perfect script.
After all, it is for them. Create a grid in order to understand your prospects. Your outbound telemarketing script is written for your prospects. It is delivered by your team, so clearly they need to embrace and learn the telemarketing script like the back-of-their-hands.
They receive and act through what they hear. They hear statements, features, questions and inflection based on the script. What are the two or three acceptable end-results from a telemarketing call?
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