The Extended Marketing Mix:
Academics and marketing practitioners point out that services differ from products; they are intangible, heterogeneous, perishable and inseparable from the service provider. Applying the Eight P's in a service business is essential to developing a marketing plan.
A private college, for example, is selling higher education. Its competitors are other private schools, and substitutes include public universities. To market a service, 7ps samsung the tangible and intangible benefits it provides and any tangential products or services that can be co-marketed.
Product considerations affect every other marketing decision.
Pricing includes strategies for managing inventory and staffing. Promotion Promotion is how the company markets its services. Companies will strive to match the media to the message. Promotion strategy includes developing branding, slogans and logos that convey the intangible benefits the service provides.
A criminal defense attorney might choose images of open handcuffs to deliver her message. Place Because services generally are purchased and used at the same time, the location where the service is delivered plays a role in the promotion, price and product. Part of the reason plumbers and other home-repair professionals charge so much is that they must deliver their service one customer at a time away from their office or shop.
People Much of how customers rate the service experience hinges on the person delivering it.
Professionalism and courtesy go a long way in any service business. Other attributes become critical depending on what services are being offered -- discretion in a psychiatric practice or tact in funeral services, for instance.
Process Process is the standard operating procedure in delivering the service. Depending upon the situation and location, luxury hotels may require employees to smile, nod, bow, shake hands or otherwise greet guests.
Positioning Where the company wants to fit in its industry will determine its marketing positioning strategy. This is determined in large part by which generic business strategy the firm employs.
It may determine low costs will be its path to profitability. Or it may decide to pursue differentiation, embedding distinctive benefits into its service. This may include how consistent the service is and how well its features translate into benefits as it is being delivered.
A carpet cleaning service may employ state-of-the-art equipment but have trouble attracting repeat customers.mix marketing,compare ways in which organisations use elements of the marketing mix 7ps to achieve overall business objectives lo3 develop and evaluate a basic marketing plan assessment criteria award.
The marketing mix is a tool that is made up of four unique but interconnected and interdependent variables. These are called the 4P’s and are product, price, promotion, and place. These four components help determine a clear and effective strategy to bring a product to market.
Each element is crucial in its own right and needs to be given due . Marketing mix 7ps for samsung. Marketing mix 7p journal pdf. Marketing mix 7p physical evidence. Marketing mix 7ps with marketing books.
Compare Search (Please select at least 2 keywords) Most Searched Keywords. Pencil lead sizes chart 1. Fiscal+law+refresher+assessment+test 2. The entrance to the Apple Store on Fifth Avenue, New York City. Apple Inc.’s marketing mix (4Ps) takes advantage of different product lines, distribution channels, and promotion, while keeping high-end price points for information technology, Internet services, and consumer electronics products.
(Churchill, ) The company is facing huge competition from Microsoft and Google from software point of view and from LG, Samsung, Sony, Blackberry are . Marketing Mix Xiaomi is positioning itself at the top spot of smartphone market in China.
Currently, it is the world’s fourth largest smartphone manufacturers after only 4 years from emerging into the market, beating Apple and Samsung in this arena.